Marketing material

Affiliates can find all banners in the affiliate portal here. If you are an IB, please reach out to [email protected] and we will guide you

Tips for Success

What can I do to be a successful Partner?

A successful partner is an FP Markets External Representative. Helping us to achieve loyalty will reward you with long-term clients that deposit and trade, and will aid you in establishing an effective long-term partnership. There are numerous ways to begin. With our support and the right tools, you can become a successful partner.

How do I gain clients as new Partner?

Teaming up with a broker with an excellent reputation such as FP Markets, who can give you the tools and support you need to enhance your business is a great start. You can then use digital media to source and engage clients. Here are a few pointers:

  • Enhance your IB business by creating your own social media channels.
  • Create a blog, and link it to your social media channels.
  • Influence those offline by word of mouth.

How can I use social media as an IB?

With Social Media you can:

  • Develop a devoted following and client base.
  • Increase your visibility by sharing our content.
  • Create campaigns that are specific to your interest and target demographics.
  • Example channels: Facebook, Twitter, Linkedin and Youtube.
  • Make it known that you are an IB and share your link and journey from trading to partner.
  • Share your signals that you use with FP Markets.

How do I retain clients?

In order to keep customers interest, you need to create relationships with them and learn about their needs. Keep in touch with your customers frequently. Engaging clients can be done in a variety of ways, including:

  • Subscribers to your social media can share content from FP Markets as well as their own
  • Newsletters - keep your clients up to date.
  • Webinars - produce your own, share FP Markets webinars which you can find here.
  • Share trade analysis and education.
  • Keep up with broker news.
  • Recognise the advantages of trading with FP Markets - trading conditions, account types, and spreads, among others.
  • Offer a service, see our suggestions below.

What is your edge?

Do you have a competitive edge such as connections to your local trader community? Are you an expert in technical analysis? Have you worked with SEO before? You can take advantage of this knowledge and these skills to make improvements to your IB business.

What services can I offer to clients?

You may wish to offer a service to clients such as:

  • Social trading (see more here)
  • Webinars
  • Offer discounted trading conditions
  • Education
  • Broker reviews

Optimise your website

What is SEO?

Search Engine Optimisation (SEO) is the practice of improving the quality and quantity of website traffic to a website from search engines. Your positioning and appearance in search engines improves with this optimisation.

How do I optimize my website SEO?

The Forex industry is highly competitive so making your website stand out requires research. The first step is choosing which keywords you will use. Then you will need to research similar websites and your competitors to see how they rank, so you can determine how to do better.

You can then place keywords throughout your content. It is very important to write quality content rather than overusing keywords as your overall goal is to engage your audience.

Optimise your content for smartphone users. People are increasingly using their mobile devices to access the internet. A positive user experience of a fully working mobile site will let users spend more time on your website and reduce the bounce rate.

Advertising guidelines

Our IBs should represent the FP Markets brand fairly and accurately. We ask that all our partners adhere to these guidelines:

  • Make no misleading promises or assurances.
  • No unrealistic expectations or suggestions
  • Avoid using terms such as ‘financial independence’, ‘quick profit’, or ‘start your new job’.
  • Avoid depicting cash, cards, or coins to imply that trading results in guaranteed profits.
  • When referring to potential profits, you should also mention potential losses.
  • Always include associated risks with trading and risk disclaimers.
  • Do not pose as an FP Markets branch or employee, it should be clear that you are a referring partner.
  • Avoid negative advertising and click bait articles such as "FP Markets is a fraud" and similar phrases.
  • When comparing brokers, consider comparable instances and features.
  • Our team should be informed of all traffic sources, including social media, websites and keyword searches as they are required to be approved in advance
  • All promotional material requires pre-approval and be within our advertising guidelines to be pre-approved
  • FP Markets produces official promotional tools which you must use.
  • Do not create your own banners or logos. Our team will assist you in creating custom material should it be required.
  • Domain names used in promotion must be provided to FP Markets prior to introducing clients.
  • Do not impersonate FP Markets
  • Your domain name should not include any variation of FP Markets.
  • Affiliates may not attract clients via private messages, social networks or personal emails.